End-to-end journey

One business problem, carried through to a testable decision.

The flow stays deliberately narrow: understand the work, identify friction, check evidence, recommend a controlled first move.

S01

Problem input

One real operational problem in the user’s own words.

Open this part
S02

Workflow inference

A directional process strip and explicit assumptions.

Open this part
S03

Friction mapping

Confirm bottlenecks without turning it into a questionnaire.

Open this part
S04

Evidence

Frequency, reach, cost type and available material.

Open this part
S05

Opportunity result

Current vs target, pattern, controls and pilot position.

Open this part
S06

Decision brief

A natural conversion step in an accessible dialog.

Open this part
S07

Lead handoff

Separate fulfilment and optional marketing consent.

Open this part

Design principle

Useful before contact details.

  • The complete assessment remains ungated
  • Human approval is explicit
  • Mock behavior is labelled
  • No invented ROI or benchmark claims